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Why Now Is the Best Time Ever to Be a Game Developer

Ingress: Design Principles Behind Google's Massively Multiplayer Geo Game

Playing with 'Game'

Gathering Your Party with Project Eternity (GDC Next 10)

D4: Dawn of the Dreaming Director's Drama (GDC Next 10)

Using Plot Devices to Create Gameplay in Storyteller (GDC Next 10)

How I Learned to Stop Worrying and Love Making CounterSpy (GDC Next 10)

Luck and Skill in Games

Minimalist Game Design for Mobile Devices

Broken Age: Rethinking a Classic Genre for the Modern Era (GDC Next 10)

Business & Management Category

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Brand Development for Video Games
Price:$5.95

SKU#: GDC-06-146
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Description: This session will cover easy steps for creating a brand from scratch as well as maintaining existing brands, even those where the IP is held by a licensor. Specifically, it will explore how we developed the brands for EyeToy® and SingStar® and how we utilized the existing brand of 24. Finally we'll look at the kind of brand management issues you may encounter and how to alleviate them in advance.

Innovation, Accessibility & Diversity: How “Karaoke Revolution” and “Guitar Hero” Reach Out to the Broader Market
Price:$5.95

SKU#: GDC-06-145
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Description: In order for the gaming industry to truly become a mainstream form of entertainment, publishers and developers need to consciously attract casual gamers and non-gamers. Many potential gamers hold negative perceptions about console gaming. How do we invite this wider audience, with all of their expendable income, to play games with us? How do we encourage them to run out and buy a video game console? At Harmonix, we have attracted new gamers by creating innovative new ways to play video games. We have designed games that are accessible to people who don’t currently play video games. We have worked hard to understand our target audience, and we have assembled a uniquely diverse development team that reflects the diversity of our target audience. This session will examine how applying this set of guiding principles to the development of the “Karaoke Revolution” game series and “Guitar Hero” has allowed Harmonix games to reach beyond the traditional console game audience and introduce the thrill of playing video games to a broad range of new consumers.

Easy Come Easy Go: True in Poker, Not True in the Costly World of Hiring & Firing
Price:$5.95

SKU#: GDC-06-134
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Description: Malcolm’s presentation explains the value of hiring from within, making sure that employees are aware of the new position and allowing them to apply for the job or provide feedback about the position. During the hiring process, a defined plan for finding, interviewing and screening candidates will assure success. Malcolm will discuss ways to make this process smoother for existing personnel and more rewarding for both the company and the employee. Once a candidate is selected, the hiring process may involve an offer letter, letter of intent, employment contract, or other legal documents. Jeff will explain why employment contracts are essential to help define the nature of the employee’s position, address confidentiality issues and establish ownership of ideas, work product, etc. Jeff will also touch on the importance of a properly drafted personnel handbook, and the importance of keeping careful personnel records in the event of a potential termination. Game development companies face unique personnel challenges involving a highly educated and motivated work pool with high turnover and heavy focus on salary over intangible benefits. Stacy will discuss how to find the right balance of compensation, insurance and retirement benefits to attract, and keep, top employees. She will provide several cost analysis samples to demonstrate how a benefits package can be structured. The presentation will be informal with questions and comments encouraged. Simple spreadsheets, case studies and sample documents will be provided to demonstrate key points.

The Life Cycle of a Successful Small Game Development Studio
Price:$5.95

SKU#: GDC-06-128
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Description: This presentation examines the life cycle of game studio startups from inception through production to final exit and beyond. Examples are drawn from several real-life situations, covering executive, creative, technical, production, financial, and similar issues.

What's Next Panel
Price:$5.95

SKU#: GDC-06-122
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Description: This panel of industry experts engage in a detailed discussion on the key issues affecting the industry, including: the technical and artistic hurdles of next-generation game creation, the convergence of film and game, the system-wide changes in the efficient production of bigger games, the broadening of the game-playing market, and more.

Emerging Business Trends in Casual Games
Price:$5.95

SKU#: GDC-06-114
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Description: The nascent casual games industry, estimated to reach $2 billion by 2008, is booming. This panel discusses the business of videogames, and the new business models as well as opening markets for game developers and game studio owners.

The Axis of Gaming: Canada, U.K. and Australia
Price:$5.95

SKU#: GDC-06-112
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Description: Cultures of success - where and why successful gaming clusters grow presented by Canada, U.K. and Australia. Talent, creativity, competitive costs, government support and tax credits are among the incentives drawing game developers to Canada, the U.K. and Australia.

Workforce Diversity, Tacit Knowledge and Profitable Games
Price:$5.95

SKU#: GDC-06-109
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Description: An understanding of the importance of workforce diversity and the impact on the games we create.

Developing Franchise Properties for Simultaneous Release in Comics, Games & Film
Price:$5.95

SKU#: GDC-06-102
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Description:

Profitable Growth – The $ and Cents of Growing a Healthy Studio
Price:$5.95

SKU#: GDC-06-070
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Description: A healthy studio is more than just fast code and cool shaders. It’s a demanding business with customers, cash flows, and creditors. In this session we look at designing financial management tools that help you build a great studio.

My Publisher Says: I Owe Him How Much?
Price:$5.95

SKU#: GDC-06-067
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Description: A lecture following on from last year's well-attended poster session on the same theme. Developers are getting wiser to the wiles of the publishers in avoiding paying royalties, but there's always more to learn.

IP Jiu-jitsu: A Self-Defense Class for Developers
Price:$5.95

SKU#: GDC-06-058
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Description: A one hour crash course about IP and content-related risks in games development, paying particular attention to avoiding these risks. The course focuses on real-world examples of IP risks in games development and studio-wide best practices to reduce the risk of accidental IP infringement.

How to Generate PR for your Games and Build a Franchise for Company Skills
Price:$5.95

SKU#: GDC-06-054
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Description: This session gives anyone in marketing an overview of the full range of PR techniques that can be used to promote a game, from the initial announcement to launch, review programs and strategy guides. All media are covered, from peer-to-peer developer sites to the top consumer media, including the potential for TV coverage and how to go after it.

Fun versus Offensive - Balancing the Cultural Edge of Content for Global Games
Price:$5.95

SKU#: GDC-06-048
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Description: A unique lecture on the importance of considering the cultural and political aspects of content with games and how such content affects global distribution, local market perception and bottom-line revenue. Engaging examples and practical action items are clearly employed.

Creating Stubbs the Zombie with the Wideload Model
Price:$5.95

SKU#: GDC-06-036
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Description: Alexander Seropian gives a postmortem on their studio¹s first title, Stubbs the Zombie. Find out what it¹s like to create a brand new company, IP, game, and production model all at the same time.

Which Patents Have You Violated Today?
Price:$5.95

SKU#: GDC-06-035
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Description: The expanding number and scope of patents relating to game technology will be discussed in the context of what motivates inventors to seek and then enforce patents, representative patents and the status of major pending cases, and the steps that can be taken by developers and publishers to increase their sensitivity to patent risks and to ability to detect and avoid the claims of patent owners.

Casual Games: Lost in Translation?
Price:$5.95

SKU#: GDC-06-033
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Description: This session clarifies the item selling business model (microtransactions) of online games presenting the success of non-subscription casual online games in Asia. This is done by visually demonstrating successful titles, organizing the building blocks/obstacles to such successful online games, and challenging non-asian developers/publishers to consider alternate business models in their game design.

Business Geeks: How Leading Developers Use Strategic IT, HR, Finance, and Marketing
Price:$5.95

SKU#: GDC-06-031
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Description: Learn how the most successful companies use strategic Finance, HR, IT, and Marketing to make money.


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