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Cracking the XX Factor: How Devs Can Turn Women Players into Buyers
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SKU	GDC-06-061
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Description

Cracking the XX Factor: How Devs Can Turn Women Players into Buyers,
1594

Business and Management, Panel

Clarinda Merripen
Vice Pres of Operations, Cryptic Studios

Eric Tams
Senior Game Developer, Popcap Games

Erika Kohnke Kain
President and Founder, Kohnke Communications

Sheri Hargus
Chief Technology Officer, Her Interactive
Women represent a growing audience for games. And yet, there is a perpetual question about how to reach them and turn them from players into buyers. The panel brings PR & marketing professionals from inside and outside the industry together to learn what has worked for them. Each panelist begins by sharing a real world campaign with is successes and failures to share with the audience followed by a moderated debate focusing on effective techniques they have used to increase sales of games to the female demographic.

Participants will learn what to consider when marketing to women, where to reach them and different techniques that have produced results.

Anyone interested in expanding their audience.

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