Getting Through Greenlight

Speakers: Dan Winters, Joe Minton, Noah Musler, Robert Stevenson, Shannon Loftis, Tony Pereira

Track: Business and Management

Format: Panel

Experience Level: All

Description: Every studio faces enormous business and creative challenges. It seems that publishers are determined on betting large amounts of time and resources mainly on known licenses and sequels to popular games. Titles seeming too weak to take to market are more likely to be killed than even to start development. While the climate for new ideas and fresh content may look tougher than ever, studios should not give up.

In "Getting Through Greenlight" a top panel of publishing experts explores the approval process that publishers follow for internal and external development and offers strategies for developers who are looking to have their projects accepted. Creating the perfect pitch package including demos, financials and scheduling and really understanding the publishing process has become more important than ever.

Idea Takeaway: Why are executives responsible for title pick-up not noticing your game's potential? This session explores the tools and techniques needed for an effective publisher pitch and presentation. Developers walk away with a clear understanding of how to present new ideas to publisher.

Intended Audience: The ideas and material presented are relevant to technical, creative, production, and business development people; anyone who runs a studio and wonders where an opportunity may be found should attend. Some knowledge of game development is beneficial, but a background in business is not necessary.