Tip of the Iceberg: Future of Games and Entertainment Resides Online

Speakers: Jon Van Caneghem, Lars Buttler

Track: Business and Management

Format: Lecture

Experience Level: All

Description: What if 75 percent of households in the world had broadband penetration? What if games were the biggest form of entertainment? What if networking and leisure time was conducted primarily though games? What if interactive entertainment felt as accessible and timely as TV programming? Visionaries in the game business don't believe you would be dreaming. Entertainment is evolving entirely and finding a new platform: online. This translates directly into business opportunities for developers, publishers, content makers, anyone who is in the business of making money by making lives richer through entertainment and social outlets. Panelists scratch the surface to inspire ideas.

Idea Takeaway: The games community needs to understand what fundamentally will drive the success of their businesses is the broadband era. From content, to revenue streams, this panel gives insight on how to plan for the future. Our experts discuss how developers can harness the tools and resources available to make the most of this move.

Intended Audience: As a business track panel, CEOs, business development, sales and marketing professionals benefit from this panel