My Shopping Cart

[ 0 ]

View Cart | Checkout

Game Developer Research
bullet Research Reports

bullet Contractor Listings

GDC Vault
bullet Individual Subscription

GDC Audio Recordings
bullet App Developers Conference 2013
bullet GDC Next 2013
bullet GDC Europe 2013
bullet GDC 2013
bullet GDC Online 2012
bullet GDC Europe 2012
bullet GDC 2012
bullet GDC 2011
bullet GDC 10
bullet GDC 09
bullet GDC Austin 08
bullet GDC Mobile 08
bullet GDC 08
bullet GDC Austin 07
bullet GDC Mobile 07
bullet GDC 07
bullet GDC 06
bullet GDC 05
bullet GDC 04
bullet GDC 03
bullet GDC 01
bullet GDC 2000 & Before

Newest Item(s)

Why Now Is the Best Time Ever to Be a Game Developer

Ingress: Design Principles Behind Google's Massively Multiplayer Geo Game

Playing with 'Game'

Gathering Your Party with Project Eternity (GDC Next 10)

D4: Dawn of the Dreaming Director's Drama (GDC Next 10)

Using Plot Devices to Create Gameplay in Storyteller (GDC Next 10)

How I Learned to Stop Worrying and Love Making CounterSpy (GDC Next 10)

Luck and Skill in Games

Minimalist Game Design for Mobile Devices

Broken Age: Rethinking a Classic Genre for the Modern Era (GDC Next 10)

Storefront > GDC Vault Store - Audio Recordings > GDC 2007

View larger image


Burgers and Blitz: Creating a Brand-funded Game
Price $7.95
Stock Unlimited
Weight 0 lb, 0 oz
SKU GDC07-4884

Burgers and Blitz: Creating a Brand-funded Game

Speakers: Sion Lenton

Track: Business and Management

Format: Lecture

Experience Level: All

Description: In a unique promotion for Burger King, Microsoft's Xbox team worked closely with leading British developer Blitz Games to produce three Xbox 360 games for a massive in-store promotion beginning November 2006. The promo sold 3.2M units and was cited as being responsible for a 40% increase in BK's Q4 profits. 

The three games, heavily themed around BK's brand and 'The King' character have taken in-game advertising to a whole new level - not just a logo placed in-game, instead, these games are a living, breathing embodiment of the BK brand. For Xbox, BK, Blitz and the games industry - this was a first - at no other time in the industry's history has a game development tie-in on this scale been attempted. Is this the beginning of a new trend? Will we see more brand-funded games? How was it achieved in only 7 months? (The games include multiplayer and online features). And what do Xbox and Blitz stand to gain from this in the long-term? How successful was the promotion - what elements did/didn't work?

Please leave this field blank.

There are no related products to display.

Related Products...

Please leave this field blank.