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The Secret of Eternal (Product) Life: Lessons from J.R.R. Tolkien and John Madden - GDCTV
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Description

The Secret of Eternal (Product) Life: Lessons from J.R.R. Tolkien and John Madden

Ernest Adams

Some games hit the market the way the Titanic hit an iceberg: a crunch, a big sucking sound, and then nothing. Others float around for years and years like one of Robinson Crusoe's bottles. Why is that? What have they got that keeps them coming back every year? It's not just "quality" or "marketing development funds," but a secret combination of 11 herbs and spices. This session tries to reverse engineer two great entertainment products, the works of J.R.R. Tolkien, and the best-selling sports video game of all time, John Madden Football, to figure out the secret of eternal (product) life.

DOWNLOADABLE MP4 @ 320x240 resolution - Licensed for single user to one PC and one portable device.

Biography

Ernest is a freelance game designer, writer, and teacher, working with the International Hobo Design Group. In the game industry since 1989, he is the author of two books, Andrew Rollings and Ernest Adams on Game Design and Break Into the Game Industry: How to Get a Job Making Video Games. Ernest was most recently employed as a lead designer at Bullfrog Productions on the DUNGEON KEEPER series, and for several years before that the audio/video producer on the MADDEN NFL FOOTBALL line. He has developed online, computer, and console games for everything from the IBM 360 mainframe to the PS2. He is the founder of the IGDA and a frequent lecturer at the GDC.

www.designersnotebook.com

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