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Strategies for Maximizing Mobile Game Distribution
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Strategies for Maximizing Mobile Game Distribution,
2695

GDC Mobile: Deals and Distribution, Lecture

Paul Maglione
President, Vivendi Universal Games Mobile
Distribution is at the core of the mobile gaming industry; mobile network operators control up to 90% of distribution and are consolidating their games suppliers, making it increasingly difficult for developers and even publishers to get titles to market. What are the different strategies available for developers to get major carrier distribution, and what are the alternatives to it? ^/BR^^/BR^ In this session, the guest speaker covers a wide range of issues such as: ^/BR^^/BR^ ·How to gain credibility with carriers^/BR^ ·How to approach publishers with game titles^/BR^ ·How to work with aggregators, distribution in emerging markets ^/BR^ ·Off-portal distribution ^/BR^ ·Leveraging direct marketing to consumers ^/BR^ ·Distribution via phone-embedded games and demos ^/BR^

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