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Storytellers vs. Puzzle-Makers: New Traits of Successful Games
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Storytellers vs. Puzzle-Makers: New Traits of Successful Games,
2597

Business and Legal, Lecture

Kevin Bachus
President and COO, Infinium Labs
The next few years are going to be treacherous for those of us tasked with uncovering the next blockbuster hit. The old rules that dictate what makes a sure-fire hit no longer seem to apply as consumers' expectations continue to leapfrog the capabilities of our industry's talent pool. What are we to do when the games that sell best seem to have almost nothing in common? Are we out of touch with our customers, or is there an even deeper, more troubling challenge ahead? If you're a publisher, how do you make and justify better product acquisition decisions? If you're a developer, how can you position your concept and capabilities to meet the publishers' ever-increasing demands? And where do IP licensors fit into the mix? This session combines specific examples of the latest trends, explore the concepts that worked and those that didn't, and provide specific guidelines that can be used immediately to navigate through the coming storm.

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