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Everything You Need to Know to Make Money in Coin-Op
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Everything You Need to Know to Make Money in Coin-Op,
2102

Business and Legal, Lecture

Elaine Hodgson
President, Incredible Technologies
Once, the only way to enjoy a videogame was to find an arcade and drop quarters into the coin machines. Now there are countless ways to play videogames. Even though coin-op has taken a smaller role, don’t be fooled. It still offers opportunities and generates significant money. This talk illustrates with the story of Golden Tee Golf; the game that has been at the top of the coin-op charts for over 8 years, the game that introduced networked play to the coin-op market, the game that has awarded over $10 million in prizes. Attendees learn about all aspects of this interesting segment of the entertainment industry and how developers can take advantage of this market.

The attendee takeaway is what the coin-operated industry is about today, an analysis of what works in coin-op and why, what are the trends of the future, and what opportunities exist. Most importantly, the story of Golden Tee Golf illustrates how to target a market, innovate for it, ignore conventional wisdom, and ultimately succeed at dominating a market niche.

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