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Prepping for the Transition: Will You Be Ready?
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Prepping for the Transition: Will You Be Ready?,
2619

Business and Legal, Keynote

John Schappert
Senior Vice President and General Mgr, Electronic Arts Canada
What should studio teams and leaders do to prepare for the next technology transition? How many engineers should you platoon to preparing for the next generation of consoles? How much should you be spending? And honestly, how much do we really know about spec? This year, hardware price cuts will bring millions of new consumers to gaming and drive the installed base toward 150 million units worldwide. The economic reality forces developers to ask some hard questions: With such a big opportunity in the existing market, can you really afford to assign a team to a technology that won't be relevant for 2-3 years? What's the opportunity cost of dedicating a team of engineers to next generation technology when they could be making games that earn millions on this generation?
The answer depends on the size and long-term business objectives of your studio. The strategy of EA, Activision and Atari is very different from smaller, independent studios that produce one or two games per year. EA Senior Vice President and General Manager of EA Canada, John Schappert, offers some guidelines for navigating the transition, practical advice for small, medium and large studios. John is responsible for the management of EA's Canadian operations, which is the largest interactive game studio in the world. This includes overseeing programming, artwork, audio, research and development, quality assurance, and strategy for top EA SPORTS titles as well as EA GAMES and EA SPORTS BIG franchises.

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