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Korea, Where Multiplayer Gaming is King
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SKU	GDC-03-132
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Korea, Where Multiplayer Gaming is King,
853

Business and Legal, Panel

Cindy Armstrong
, Sony Online Entertainment

J.C. Herz
Researcher/Designer, Joystick Nation

Robert Garriott
CEO, NCsoft Austin

Seung Hoon Choi
, Korea Game Industry Alliance

Won Il Sue
CEO, NEXON CORPORATION
Korea is the gaming capital of the world and currently every US game publisher and developer has its eyes on this small country that’s no larger than the state of Indiana. Why? Because it’s where big money in the gaming industry is being made, especially in the online gaming business. More than five-million people are playing Blizzard’s StarCraft and another three-million subscribers are playing NCsoft’s Lineage. Other subscription-based games are growing at phenomenal rates. Internet game rooms, also known as PC baangs, are cropping up on every street corner of Seoul. Seventy percent of the country’s Internet users are also online gamers, compared to only 20 percent in the US. Aiding in the rapid growth is broadband, which in Korea has the highest per capita penetration in the world. Why has Korea turned into this Mecca for online gaming? What are the factors surrounding gaming’s phenomenal growth in Korea? Can publishers in the US and other countries get a foothold in the burgeoning Korean market? What kind of learning can be applied to US markets? This panel, led by NCsoft’s Robert Garriott, will take an in-depth look at the Korean gaming market. How does it differ from the other markets? Should American/European developers design their game differently for Korean players? How critical is it to appeal to PC baangs? Can games designed for Korea be successful in the US/Europe?

Attendees to this panel should come away with a better understanding of Korea’s gaming phenomenon. They’ll understand the challenges and potential benefits in designing games for this very lucrative market and whether trends in Korea could soon be changing the face of gaming across the globe.

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