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How to Get More Coverage for Your Company and Titles
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How to Get More Coverage for Your Company and Titles,
2122

Business and Legal, Lecture

Sue Bohle
President, The Bohle Company
What does it take to garner positive coverage of your company executives, products, and services outside of the game press? If you have a crisis, how do you avoid negative press?

Sue Bohle, president of The Bohle Company, discusses how game industry companies can maximize their visibility in the consumer and business press. She covers how to maximize game coverage, prepare a CEO for interviews and how to handle negative publicity. Also covered are when to do/not to do media events, and the best way to conduct media tours.

Handouts include checklists and interview tips.

Participants leave the session able to identify the characteristics and value of different types of game media outlets. They learn to maximize company and product coverage in consumer and business press, as well as the game press; prepare company executives for media interviews; and respond effectively to negative publicity/crisis situations.

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