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Storefront > GDC Vault Store - Audio Recordings > Topic > Business & Management

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Emerging Business Trends in Casual Games
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SKU	GDC-06-114
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Emerging Business Trends in Casual Games,
2099

Business and Management, Panel

Chris Early
Studio Manager, Microsoft Casual Games

Daniel Bernstein
President/CEO, Sandlot Games

David Nixon
Director of Publishing, Oberon Media, Inc.

James Gwertzman
Director of Business Development, PopCap Games

Paul Jensen
President, Skilljam Technologies

Peter Glover
VP, Games and Products, Shockwave.com
The nascent casual games industry, estimated to reach $2 billion by 2008, is booming. Casual games are available in consumer portals on the Internet and off of desktop computers. These are places where the general population (not just 18-24 year old males that like to play videogames) consumes, and pays for, information. The panel of industry experts introduce the business of casual games, and the new business models as well as opening markets for game developers and game studio owners. The panel discusses new transactional models, the role of publishers and developers, distributors, and content aggregators. Additionally, they investigate the proliferation of casual games into European and Asian markets.

Casual Games are available in consumer portals on the Internet and directly on desktop computers. These are places where the general population (not just 18-24 year old males that like to play video games) consumes, and pays for, information. The panel of industry leaders will introduce the business of videogames, now just a few years old, and the new business models as well as opening markets for game developers and game studio owners.

Game industry professionals and executives, CEOs, business managers and directors. No prior understanding of the casual games industry is required.

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