UBM Tech - Game Network

My Shopping Cart

[ 0 ] items in cart

View Cart | Checkout

Game Developer Research

Research Reports

Gamasutra

Contractor Listings

GDC Vault

Individual Subscription

GDC Audio Recordings

App Developers Conference 2013

GDC Next 2013

GDC Europe 2013

	GDC 2013
	GDC Online 2012
	GDC Europe 2012
	GDC 2012
	GDC 2011
	GDC 10
	GDC 09
	GDC Austin 08
	GDC Mobile 08
	GDC 08
	GDC Austin 07
	GDC Mobile 07
	GDC 07
	GDC 06
	GDC 05
	GDC 04
	GDC 03
	GDC 01
	GDC 2000 & Before

Newest Item(s)

Why Now Is the Best Time Ever to Be a Game Developer

Ingress: Design Principles Behind Google's Massively Multiplayer Geo Game

Playing with 'Game'

Gathering Your Party with Project Eternity (GDC Next 10)

D4: Dawn of the Dreaming Director's Drama (GDC Next 10)

Using Plot Devices to Create Gameplay in Storyteller (GDC Next 10)

How I Learned to Stop Worrying and Love Making CounterSpy (GDC Next 10)

Luck and Skill in Games

Minimalist Game Design for Mobile Devices

Broken Age: Rethinking a Classic Genre for the Modern Era (GDC Next 10)

Storefront > GDC Vault Store - Audio Recordings > Topic > Business & Management

View larger image

QTY:

Developing Franchise Properties for Simultaneous Release in Comics, Games & Film
Price	$5.95
Adjustment
Type
Stock	Unlimited
Status
Weight	0 lb, 0 oz
SKU	GDC-06-102
Statistics

Description

Developing Franchise Properties for Simultaneous Release in Comics, Games & Film,
1902

Business and Management, Panel

Craig Relyea
Exec V.P., Marketing, Creative Domain

John Tobias
GDc Speaker,

Matt Hawkins
President & COO, Top Cow Productions, Inc.

Paul Jenkins
,

Richard Leibowitz
President, Union Entertainment

Sean O’Keefe
,

Steve Asbell
,
Films, Videogames and Comics - aka Graphic Novels - are naturally and ever-increasingly symbiotic. Installed and overlapping fan bases, compatible aesthetics, multimedia-savvy talent, and marketing synergy often combine to translate intellectual properties between these media. Yet these translations are rarely as effective or profitable as they could be. A great game does not inherently make a great film; a milestone graphic novel isn't automatically a multimillion dollar videogame candidate. And sometimes, properties that should make the leap miss their opportunities. Among the Panel topics are: the importance of story and characterization, brand awareness, aesthetics, production/release schedules, financial considerations, and overall licensor/producer/developer/publisher creative and collaborative issues that arise in translating icons from one medium into another.

Please leave this field blank.