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Developer-Publisher Relationship Dynamics: From Creating to Distributing Mobile Content
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Developer-Publisher Relationship Dynamics: From Creating to Distributing Mobile Content,
2789

GDC Mobile: Deals and Distribution, Lecture

Ricci Rukavina
VP, Creative/Product Development Mobile, Walt Disney Internet Group
2005 was great a year for mobile gaming and all signs point to an even better next couple of years as the industry continues to thrive. As today’s industry is built on strong relationships and quality products, it is vital for the developer-publisher relationship to flourish beyond the once standard paper deal. This session highlights the following key topics:^/BR^^/BR^ * Forging a solid developer-publisher relationship^/BR^ * Structuring successful deals ^/BR^ * Pros and cons of creating original vs. branded IP ^/BR^ * Multi-platform development ^/BR^ * Methodology – prototyping, development and design – content from concept to completion ^/BR^ * Creating a buzz among consumers^/BR^

This session offers attendees insights on: ^/BR^^/BR^ * How to work with a publisher – its advantages and ^/BR^disadvantages ^/BR^ * Developing compelling content by understanding the mobile marketplace ^/BR^ * Setting expectations for everyone ^/BR^ * Understanding the importance of marketing^/BR^

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