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Casual Games: Lost in Translation?
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Casual Games: Lost in Translation?,
1551

Business and Management, Lecture

,
The media buzz is hovering over Asia, in particular South Korea and China. However, outside of Asia, most developers have not been presented a clear picture of Asia's online gaming space beyond the hack and slash hardcore MMORPGs. ^/BR^^/BR^ This session aims to educate publishers and developers about what online gaming looks like outside of hardcore MMORPGs in Asia and clearly define what casual gaming means for an Asian gamer. Item-selling business models (microtransactions) have been presented in the past but this session aims to discard misconceptions and assumptions and show visually what it is, how it is operated, and why it is not only viable but attractive/lucrative and untapped in the West. (This session will not cover hardcore MMORPGS).

Hype is online games but what does that mean really? Why is everyone looking at Asia, in particular China? And are they really? (From personal experience with the big publishers in the West, guests are seen demoing our products and saying

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