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Storefront > GDC Vault Store - Audio Recordings > Topic > Business & Management

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Business Geeks: How Leading Developers Use Strategic IT, HR, Finance, and Marketing
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Business Geeks: How Leading Developers Use Strategic IT, HR, Finance, and Marketing,
1548

Business and Management, Panel

Carl Lei
Director of Finance, Pandemic Studios

Carrie Oliff
Director of Human Resources, Insomniac Games

Clarinda Merripen
Vice Pres of Operations, Cryptic Studios

Eugene Archibald
Manager of Developer Support, Nokia Network Gaming Solutions

Mike Lustenberger
Vice President, Marketing, Sony Online Entertainment
^/em^Game Business Geeks^//em^ may sound like an oxymoron to some, but these five leaders in their field turned operational areas into gold. Thinking strategically and executing thoroughly they’ve managed to turn their departments - HR, IT, Finance and Marketing - from necessary, but costly overhead into vibrant, value-added financial and productivity centers. In this session, professionals from Bioware, Insomniac, Cyberlore, Sony Entertainment Online, and Nokia, share their knowledge and experience, and they translate the business theory into practice specifically in the game industry.

Operational functions, specifically HR, Finance, IT, and marketing, when addressed at a high strategic level increase a game company’s profitability.

Anyone interested in the business of games.

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