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Applying the Lessons Learned from Korea and Lineage to Today's and Tomorrow's Online Games
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SKU	GDC-03-136
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Applying the Lessons Learned from Korea and Lineage to Today's and Tomorrow's Online Games,
898

Business and Legal, Keynote

Tack Jin Kim
CEO, NCSoft
In 1998, a Korean company called NCsoft released its flagship product, Lineage. This game has become the world’s top subscription-based online game. The success of this product spawned many other gaming products and companies in Korea, eventually cementing Korea’s leadership position in a growing, and at times fledgling industry. Now, U.S. companies see Korea as a primary market in which to release their products. Partnerships have spawned between western and eastern companies, changing the face of the computer games industry. This is no longer a “niche trade,” with isolated markets, it has become a powerhouse industry and has been recognized as such worldwide. NCsoft CEO, Tack Jin Kim takes you on a journey, describing how a small company in a small country came to be one of the giants in the games industry. He will focus on what the future holds for online games, how the east and west can work together to meet the challenges this industry faces, and what we can do to bridge the gap between foreign markets.

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