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Alchemy of Addiction: Creating Games That Keep People Playing - GDCTV
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Alchemy of Addiction: Creating Games That Keep People Playing

DOWNLOADABLE MP4 @ 320x240 resolution - Licensed for single user to one PC and one portable device.

Mike Sellers

The gaming industry knows the importance of creating addiction in games. With increasing budgets and decreasing life spans of today's computer games, it is more crucial than ever for developers to create games with an order of magnitude increase in repeat game play. This lecture focuses on online games, exploring how to create long-term addictive experiences. Topics covered include designing for human needs, making living environments instead of canned plots, and increasing player loyalty and numbers. Important issues such as customer support, pricing, and the future of cultural computing will be discussed as well.

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