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Xbox 360: A Postmortem on the Design and Production of a Next-Gen Console
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Description

Xbox 360: A Postmortem on the Design and Production of a Next-Gen Console,
2129

Game Design, Lecture

Don Coyner
Director, Xbox Platform Experience, Microsoft

Paolo Malabuyo
Lead Interaction Program Manager, Xbox Platform Experience, Microsoft

Russ Glaser
Group UI Design Manager, Xbox Platform Experience, Microsoft
The Xbox 360 is an international game console, Internet, and branding initiative; the design team has consciously strived to synthesize industrial design, branding, user interface, and packaging into a well-crafted user experience and brand statement. With the goal of full integration across all expressions of the brand is the very real need to design and produce within the constraints of immovable product delivery dates and technical specifications. Join in an interactive exploration and post-mortem discussion of the design and production process behind the Xbox 360, hear how the design team balanced innovation and reality to deliver a true next-generation user experience, and get a behind-the-scenes look at the industrial design and user interface design that led to the final product.

Learn about a real-world design process as defined and experienced by the drivers behind the Xbox 360’s industrial design and user interface, the challenges they faced, and the methods they used to overcome them to deliver a true next-gen user experience gaming platform with the Xbox 360.

This session is primarily targeted at those responsible for user experience, design, production, and creative management; anyone interested in design process and product development; those curious about the Xbox 360 as a gaming and home entertainment platform.

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