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Words With Friends: Building and Growing a Game on the Top of the Charts
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SKU	GDC12-3261
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Description

Words With Friends: Building and Growing a Game on the Top of the Charts

Speaker/s: Vijay Thakkar (Zynga With Friends)
Day / Time / Location: Thursday 10:00-11:00 Room 130, North Hall
Track / Duration / Format / Audience Level: Production / 60-Minute / Lecture / Intermediate
GDC Vault Recording: Video Recorded
Description: Developing and growing Words With Friends has been a project that has spanned multiple platforms, multiple studios and is beloved by millions of players. Before solidifying a position on the top of the charts, it had much smaller roots stemming from a library in McKinney, Tx. Come hear about lessons learned while building the With Friends platform and scaling the technology. Topics will cover the technical trials and tribulations of a large scale service to managing multi-platform, cross-team development. It should be a learning experience for game developers in any space, from indie developers to AAA.
Takeaway: Attendees will walk away with insight into the processes and solutions that allowed the With Friends brand to develop and grow across multiple platforms and studios. Takeaways will include inspirations for methodologies that improve the development processes and ideas on how to effectively run a game service that users love.
Intended Audience: Any game developer that is passionate about creating products that users love or is excited to explore new processes for development. Both developers who are interested in hearing lessons learned or just want to understand how the Words franchise grew to where it is today will walk away pleased.

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