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Winning Behavior-Change Game Design & Engagement
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Description

Winning Behavior-Change Game Design & Engagement

Speaker/s: Michael Kim (Kairos Labs) and Nicole Lazzaro (XEODesign)
Day / Time / Location: Tuesday 2:20- 2:45 Room 2009, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Games For Change / 25-Minute / Lecture / Intermediate
GDC Vault Recording: Video Recorded
Description: This session, following last year's highly popular panel on the same topic, will provide updated case studies, research and practical design takeaways from compelling behavior-change games. This is a new gaming genre that integrates behavior-change psychology methods and techniques for the purposes of affecting sustainable personal development that endures beyond just episodic play.

- Mitigating chronic illnesses with NHL12, Final Fantasy, Suikoden, and Mass Effect
- Lit2Quit mobile game for smoking cessation
- Livn'it multiplayer mobile social game for mastering daily positive habits
- Entrepreneurship-training game (currently in development by XEO)
Takeaway: Attendees will learn successful, and unsuccessful, game design mechanics & techniques in behavior-change games. The pitfalls of "Gamification" and research methods and results for successful behavior-change game development/design iterations will also be discussed.

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