UBM Tech - Game Network

My Shopping Cart

[ 1 ] items in cart

View Cart | Checkout

Game Developer Research

Research Reports

Gamasutra

Contractor Listings

GDC Vault

Individual Subscription

GDC Audio Recordings

App Developers Conference 2013

GDC Next 2013

GDC Europe 2013

	GDC 2013
	GDC Online 2012
	GDC Europe 2012
	GDC 2012
	GDC 2011
	GDC 10
	GDC 09
	GDC Austin 08
	GDC Mobile 08
	GDC 08
	GDC Austin 07
	GDC Mobile 07
	GDC 07
	GDC 06
	GDC 05
	GDC 04
	GDC 03
	GDC 01
	GDC 2000 & Before

Newest Item(s)

Why Now Is the Best Time Ever to Be a Game Developer

Ingress: Design Principles Behind Google's Massively Multiplayer Geo Game

Playing with 'Game'

Gathering Your Party with Project Eternity (GDC Next 10)

D4: Dawn of the Dreaming Director's Drama (GDC Next 10)

Using Plot Devices to Create Gameplay in Storyteller (GDC Next 10)

How I Learned to Stop Worrying and Love Making CounterSpy (GDC Next 10)

Luck and Skill in Games

Minimalist Game Design for Mobile Devices

Broken Age: Rethinking a Classic Genre for the Modern Era (GDC Next 10)

Storefront > GDC Vault Store - Audio Recordings > GDC 2012

View larger image

QTY:

Why Designers Should Care About Metrics
Price	$3.95
Adjustment
Type
Stock	Unlimited
Status
Weight	0 lb, 0 oz
SKU	GDC12-3118
Statistics

Description

Why Designers Should Care About Metrics

Speaker/s: Laralyn McWilliams (iWin, Inc.)
Day / Time / Location: Thursday 2:30- 3:30 Room 2006, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Game Design / 60-Minute / Lecture / Intermediate
GDC Vault Recording: Video Recorded
Description: Metrics and monetization have a bad reputation, mostly because they hung out with the wrong crowd. We started hearing about both concepts not from their roots in MMOs but as a part of the development philosophy of specific social game companies that were also notorious for a decision-making process that didn't include designers. In fact, metrics provide useful tools for designers that become a part of the toolbox for creating great games that players love.

Whether it's for a live game or a sequel, someone's going to be looking at the numbers and making decisions about what players want and how to create a more financially successful game. You can lead those decisions, or you can stand by while someone else makes them. This talk is intended both to educate designers and to arm them for debates with marketing, business development, product managers and execs about design choices.
Takeaway: Attendees will get methods for including metrics across the development cycle, from pre-production to post-launch. The talk also includes many examples and lessons learned in the development of online and social games.
Intended Audience: The talk is relevant for designers at all levels, although some aspects of design planning and management are more immediately useful for senior or lead designers.

Please leave this field blank.