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When the Consoles Die - What Comes Next?
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When the Consoles Die - What Comes Next?

Speaker/s: Ben Cousins (ngmoco Sweden)
Day / Time / Location: Wednesday 5:35- 6:00 Room 3009, West Hall, 3rd Fl
Track / Duration / Format / Audience Level: Business and Marketing and Management / 25-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: Everything dies, eventually. Our industry is in a period of rapid, tumultuous change as social games, iOS/Android and PC free-to-play grow from nothing to hundreds of millions of users right before our eyes. Meanwhile, consumer technology is trending away from the use of specialized devices like MP3 players, digital cameras and GPS receivers towards multi-use devices like a laptop computers, tablets or smartphones.

What could these two trends mean for the central hardware platform and business model of the current games industry - the PS3, Xbox 360 or Wii sitting under your TV? Is the games console as we know it under threat? In this talk Ben Cousins examines questions that many are beginning to ask - will the console die? If so, what will kill it and when? What can console developers do to avoid their jobs dying with the platform?
Takeaway: Insight into the processes that kill products which have enjoyed what seem like an unassailably dominant market position. Examination of the potential weaknesses of the console platform and how it might be killed. An understanding of what might be the next dominant platform in gaming.
Intended Audience: No pre-requisite knowledge required. Intended for two groups. Firstly attendees from any background who are interested in the patterns and processes by which the industry is changing now and in the future. Secondly anyone who is relying on the console for a living who is interested in the viability of this platform in the future.

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