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Storefront > GDC Vault Store - Audio Recordings > GDC 2011

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What’s The Story Morning Glory? [SOGS Design]
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What's the Story Morning Glory? [SOGS Design]
SPEAKER/S: Kenny Shea Dinkin (Independent) and James Portnow (Rainmaker Games)
DAY / TIME / LOCATION: Tuesday 11:15-12:15 Room 130, North Hall
TRACK / FORMAT: Social & Online Games Summit / Lecture
DESCRIPTION: In this hour we'll hear an inspiring and elegant blend of art, business history and monetization strategies as Kenny Shea Dinkin CCO of PlayFirst & James Portnow CEO of Rainmaker Games consider the dilemma of integrating story into mass market social games and utilizing story to emotionally connect with consumers.

In his portion of the talk, Kenny Shea Dinkin explores the challenges a game designer faces when trying to integrate rich storytelling and robust character development into social games - the talk will take a deep dive into the best storytelling efforts in social games to date, as well as some of the worst, and will make the case for storytelling as a powerful tool for retention, reengagement and emotional connection with consumers.

James Portnow will follow up by describing specialized techniques for creating the most compelling narrative possible with the unique tools social games offer the narrative designer. Attendees will also learn how to design their narrative specifically to reinforce or increase monetization.
TAKEAWAY: Attendees will be exposed to an inspiring and elegant blend of art, business history and monetization strategies as they consider the dilemma of integrating story into mass market social games and utilizing story to emotionally connect with consumers.

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