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What Really Makes Social Games "Social"? Demystifying Social Mechanics in Online Multiplayer Games, from MMOs to Farming Sims
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Description

What Really Makes Social Games "Social"? Demystifying Social Mechanics in Online Multiplayer Games, from MMOs to Farming Sims

Speaker/s: Matthew Ricchetti (Kabam)
Day / Time / Location: Wednesday 11:00-12:00 Room 2002, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Game Design , Business and Marketing and Management / 60-Minute / Lecture / Intermediate
GDC Vault Recording: Video Recorded
Description: "Social games" is an often heard buzzword, originally used to refer to casual games on Facebook. But as gaming platforms become increasingly online and mobile, multiplayer social interactions become increasingly integral to engaging and monetarily successful experiences. Understanding social mechanics and how they affect business and user goals is critical for today's game designers, producers and PMs.

This talk will explore three useful heuristics for understanding social mechanics in free-to-play online games: synchronous/asynchronous, symmetrical/asymmetrical and strong tie/weak tie interactions. Numerous examples of each will be provided to illustrate the effect of these mechanics on player acquisition, retention and monetization.

The talk will conclude with a case study analysis of the Facebook game Kingdoms of Camelot, applying these heuristics to the social mechanics featured in the game. Attendees will leave the talk with a new set of tools for analyzing and implementing great social features.
Takeaway: This talk will explore three heuristics for understanding social mechanics in online games: synchronous/asynchronous, symmetrical/asymmetrical and strong tie/weak tie interactions. Examples will be provided to illustrate the effect of these mechanics on acquisition, retention and monetization. Attendees will learn a new set of tools for implementing great social features.
Intended Audience: This talk is for designers, producers and product managers of free-to-play, online, social games and those who would like to enter this area of gaming. No previous experience with these types of games is required, but familiarity with them is encouraged.

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