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What Can Video Games Learn from CCG's?
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What Can Video Games Learn from CCG's?
SPEAKER/S: Skaff Elias (Three Donkeys LLC)
DAY / TIME / LOCATION: Friday 2:00- 3:00 Room 134, North Hall
TRACK / FORMAT: Game Design , Business and Management / Lecture
DESCRIPTION: We will discuss general lessons from CCG's and how those might be applied to video game design, especially where objects are sold independently from the initial game, and over an extended time. It can be useful to treat objects in ways more similar to individual products rather than as extra content inside the game. Other lessons from CCG's are the merit of long-term planning and the need to understand how community behavior can greatly affect an individuals purchases. Also discussed are how game and metagame tools such as randomness and tournament design can influence player engagement.
TAKEAWAY: Some important lessons were learned from the successful CCG's -- namely understanding game objects as individual products whose utility and value for each customer are heavily dependent on the purchases of others. Also the amount of potential success and longevity of these products creates the need for long-term planning to maximize their potential.
INTENDED AUDIENCE: This talk is meant for designers working on games where digital objects are intended to be a major component of the revenue. It is also meant for business and marketing people trying to understand the potential drivers and concerns for incremental sales.

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