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Wake Up and Smell the Metrics! A Rant on Metrics-Driven Development in Online Games
Price $7.95
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SKU GDCA08-7885

Wake Up and Smell the Metrics! A Rant on Metrics-Driven Development in Online Games
Speaker: Larry Mellon (Virtual Worlds Consultant), Darius Kazemi (President, Orbus Gameworks)
Date/Time: Wednesday (September 17, 2008) 9:30am — 10:30am
Location (room): Room 4
Track: Online Games - Technology and Services
Format: 60-minute Lecture
Experience Level: Intermediate

Session Description
We live in Darwinian times as the traditions of the old boxed goods industry shift online, investigating entirely new ways of reaching and retaining customers. But in many ways we have retained the old mentalities of guessing and hacking our way to success or failure. Running an online game is a service, and we have unprecedented access to customer and operational data. This session presents a business case on applying metrics to lower recurring costs and make games stickier based on measured data, not risky guesses. Some basic implementation plans are given to jumpstart your game into the world of metrics-driven development.

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