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Using Your Friends: Identifying the Top Interaction Mechanics in Current Social Games & Media [SOGS Essentials]
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Using Your Friends: Identifying the Top Interaction Mechanics in Current Social Games & Media [SOGS Essentials]
SPEAKER/S: Mia Consalvo (MIT, Comparative Media Studies)
DAY / TIME / LOCATION: Monday 10:00-11:00 Room 132, North Hall
TRACK / FORMAT: Social & Online Games Summit / Lecture
DESCRIPTION: New social games are released daily, yet many of the most popular games offer very limited forms of interaction between players. This presentation answers the question: how social are social games?

It does so through analysis of 80 games, identifying the major types of interactions employed, and highlighting games offering unusual social mechanics.

The second part of the lecture explores how social media applications are using interaction in novel ways, such as Nike's new running app, which invites users to broadcast the start of their run, turning friends' responses into real-time cheering.

In closing, the lecture identifies the range of social functions offered by social games, and points to other types of interactions enabled via social media, to encourage game designers to think beyond the boundaries of game design.
TAKEAWAY: Attendees will learn what social mechanics are employed in more than 80 current social games. They will also learn about innovative interaction mechanics being employed by non-game based social media, and suggestions for integrating those mechanics into their game designs.

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