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Turning One-Time Visitors into Lifetime Players: Building Retention in Mobile Games
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Description

Turning One-Time Visitors into Lifetime Players: Building Retention in Mobile Games
Darion Lowenstein | Vice President of Game Development, Scopely

Location: Congress Saal 1
Date: Tuesday, August 20
Time: 13:00-13:25
Track: Design
Format: Session
Vault Recording: Video

The stats are grim but true - most players never return after the first day of playing a new game. While the market teaches us to value high installs, the real value is in returning players who increase in value over time. How do you build stronger retention mechanics into your games and when do you need to find the right partner to take your game to that next level? 17-year game industry veteran Darion Lowenstein, who has worked with EA, Activision, Rockstar and now Scopely, will explore the game mechanics, messaging and partners that can turn one-time visitors into lifetime players.

Takeaway
Developers will learn some of the key game mechanics that drive user engagement and return visits in mobile games.

Intended Audience
Developers of all skill levels will be able to benefit from the key insights shared in this presentation.

Speaker
Darion Lowenstein | Vice President of Game Development, Scopely
In his 17 years of working in entertainment, Darion has produced some of the biggest video games in the industry at companies like Electronic Arts, Activision and Rockstar Games. Darion has served as a development director and producer on some of the industry's most successful console franchises, including "Midnight Club" and "Red Dead Revolver" for Rockstar Games; "Medal of Honor: Airborne" for Electronic Arts; and the international hit, "Transformers: War for Cybertron," for Activision. He also recently directed multiple number one iPhone and Android hits for Electronic Arts, including "Tiger Woods Golf," "NBA Jam," "Simpsons" and "Monopoly." At Scopely, Darion oversees the day to day production of all titles as well as the development of future games. Scopely is a next-generation mobile entertainment network that is redefining the way mobile apps are developed, distributed and monetized. Darion is also the creator, host and producer of Game Guy TV, the panel show featuring all game industry experts discussing the latest news, trends and games. Prior to Scopely, Darion was the vice president of interactive for Digital Artists Entertainment, where he oversaw the interactive strategy and development for top brands like Real Madrid and Cristiano Ronaldo, the number one athlete in the world on social media (currently over 59 million likes on Facebook).

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