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Turning Doodle Train's Failure into Rail Maze's Success
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Description

Turning Doodle Train's Failure into Rail Maze's Success
Andrei Gradinari | Lead Game Designer, Founder, Spooky House Studios

Location: Europasaal
Date: Tuesday, August 20
Time: 16:00-16:25
Track: Smartphone & Tablet Games Summit
Format: Session
Vault Recording: Video

This session will go through Spooky House Studios' bumpy ride with its iPhone hit game Rail Maze. First released as Doodle Train, the game was well received by the players, but didn't turn out to be a market success. After analyzing and fixing its flaws, and going through a major rebranding, the game was re-released as Rail Maze. Almost instantly, the game went to the top of Free App charts all over the world and got 5 million downloads in the first month. This session will go through what we did wrong with the Doodle Train, and how we fixed it in Rail Maze and succeeded.

Takeaway
Using the example of Rail Maze, attendees will learn that they should definitely use analytics packages in their mobile games. They'll learn how to properly read the collected analytics data and how to take advantage of it to improve the gamer's experience.

Intended Audience
The session will target casual games developers and specific prerequisite knowledge is not required. Developers who are interested in experimentation will learn how experimentation with existing, or even failed game concepts, can result in the creation of a hit game.

Speaker
Andrei Gradinari | Lead Game Designer, Founder, Spooky House Studios
Andrei Gradinari is an enterpreneur, game designer, developer and computer graphics geek. He has been involved with multiple super-successful mobile games and apps, such as Rail Maze, Bubble Explode, Paper Toss, Ragdoll Blaster, Earthscape, etc. Andrei runs Spooky House Studios - an innovative mobile game development studio. Spooky House Studios experiments and invents new, fun game concepts and implements them in real products. Prior to Spooky House, Andrei was a lead software engineer at Backflip Studios and a software engineer at Churchill Navigation.

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