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TRANSFORMERS Legends: Bringing Japanese Game Design to the West
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Description

TRANSFORMERS Legends: Bringing Japanese Game Design to the West
Tom Hess | Producer, DeNA

Location: Europasaal
Date: Monday, August 19
Time: 13:00-13:25
Track: Free to Play Design & Business Summit
Format: Session
Vault Recording: Video

How does a team of all-Western developers leverage a Japanese game design to create a product that has a mass appeal to a Western audience and also stays true to the brand vision of an established franchise? DeNA producer Tom Hess will discuss how he and the development team behind TRANSFORMERS: Legends created a free-to-play mobile card battle game that reached the top grossing charts, and what lessons they learned along the way.

Takeaway
Attendees will discover how mobile Japanese card games work and what it's like to collaborate with a major licensing partner to develop a free-to-play mobile game. This session will also address the challenges, best practices, surprises and lessons the development team gathered along the way to developing and launching TRANSFORMERS: Legends.

Intended Audience
Game developers who are making free-to-play mobile games and game developers working with a licensing partner to develop a game.

Speaker
Tom Hess | Producer, DeNA
Tom Hess is a producer at DeNA, a global leader in developing and publishing social mobile games. At DeNA, Tom oversees the creation of free-to-play mobile games, from inception to live management. Prior to joining DeNA, Tom was a producer at Electronic Arts where he led teams on production of both single-player and multiplayer cross platform console games. Tom also held roles as a game design lead at both Electronic Arts and Activision. He has worked on a variety of well-known AAA franchises, including the Medal of Honor, Gun, Eliminate: Gun Range, Quests & Sorcery and Transformers: Legends mobile games. Tom holds a degree in Computer Science from Rutgers University and currently resides in the San Francisco Bay Area.

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