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There is Another... Darth Vader SWTOR - Creating A True Competitor in the AAA MMO Space
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There is Another... Darth Vader SWTOR - Creating A True Competitor in the AAA MMO Space

Speaker/s: Richard Vogel (Bioware) and Dallas Dickinson (Bioware)
Day / Time / Location: Wednesday 5:00- 6:00 Room 2016, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Production , Business and Marketing and Management / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: A discussion of how SWTOR has managed to get into a position to shake up a space that has been dominated for 7+ years by one game.
- Ensure a smooth launch at scale
- Broaden the market and bring in non-MMO gamers
- Innovate carefully
- Triage - always
- Build enough content so that there is no obvious "Content Horizon" where your high-quality content disappears.
- Test early and often
- Scale a team to meet those challenges.
We will discuss all of this with reference to SWTOR, WoW and major other MMO launches of the past 7 years.
Takeaway: Audience will come out with an understanding of what it has taken (and will take in the future) for developers to create MMO experiences on par with the current top games. There will be some broader discussion of the Online space (beyond MMO, beyond Subscription MMO, etc) as well.
Intended Audience: Anyone interested in MMO development or publishing, as well as people interested in the spectrum of Online games (from Subscription MMO all the way to F2P online game).

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