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The Story of Casual Games - Past, Present and Future
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Description

The Story of Casual Games - Past, Present and Future
Michael Kalkowski | Managing and Creative Director, GameDuell GmbH

Location: Congress Saal 2
Date: Monday, August 19
Time: 13:35-14:00
Tracks: Business, Marketing & Management
Format: Session
Vault Recording: Video

In the past 10 years, casual games have experienced dramatic changes, seeing the rise and fall of distribution channels, rapid shifts of platforms, and breath-taking innovations in game design and business intelligence. However, one thing remained unchanged: the games industry's pioneering spirit, which makes it extremely agile and innovative. Where will this spirit and the lessons we have learned lead us next? Michael Kalkowski explains how the industry's winners managed to go with the flow, adapting to ever-changing circumstances. He also dusts off his crystal ball to predict the most important trends of the upcoming months for web, social, mobile and cross-platform games.

Takeaway
Attendees will enter the time machine to see how the casual games industry has developed in the past 10 years, where we are now and where the journey will lead us to. What are tomorrow's trends? What are the secrets that will make a casual games company successful in the upcoming months and years?

Intended Audience
This lecture will be highly interesting for anyone working with casual games - developers, opinion leaders, marketing executives and directors. Anyone attending will get insight into both the past and the future of casual games.

Speaker
Michael Kalkowski | Managing and Creative Director, GameDuell GmbH
Before co-founding GameDuell in 2003, Michael Kalkowski started his ventures as a serial entrepreneur, acting as a founder of dooyoo.com. He also worked as an international product and marketing consultant. He holds several business degrees from Germany and an MBA from Eastern Illinois University (USA).

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