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The Revolution Will Be Streamed: How Video Is Transforming Video Games
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Description

The Revolution Will Be Streamed: How Video Is Transforming Video Games
Matthew DiPietro | VP of Marketing, Twitch

Location: Congress Saal 3
Date: Monday, August 19
Time: 17:30-18:30
Tracks: Business, Marketing & Management, Programming
Format: Session
Vault Recording: Video

Online video is having a profound impact on each and every corner of the video game industry. Now gameplay is not only an entertainment experience to be enjoyed alone or with a group of friends. Because of the rise of video platforms that cater to gaming content, the gameplay itself has become a major source of content in a very large video entertainment ecosystem. This has profound effects on game design, game marketing, PR, business development and more. This lecture will give a detailed overview of the state of online video in the video game industry and how it affects game developers.

Takeaway
Online video is a force that game developers shouldn't ignore. This lecture will lay out the state of online video, provide concrete case studies on how some of the industry's largest players (EA, Activision, SOE, etc.) have approached the challenge and how attendees can best plan for the future.

Intended Audience
The target audience for this lecture is game designers, game marketers and business development professionals in the games industry. The lecture will appeal to developers and designers of all stripes and across all platforms, as well as producers, community and social media managers, and marketers. The press will enjoy it too.

Speaker
Matthew DiPietro | VP of Marketing, Twitch
Matthew is vice president of marketing for Twitch, the world's leading video platform and community for gamers, where he oversees all marketing and communications functions for the company. Twitch launched in June of 2011 and has since experience enormous growth, now garnering more than 30 million unique visitors per month. Prior to Twitch, Matthew launched and managed marketing for Socialcam, a stand-out social mobile video application that was acquired for $60 Million in July 2012. Matthew was director of Marketing and Communications at Federated Media between 2007 and 2010. During that time, FM became one of the leading voices in new media and is now a top media property per comScore. FM pioneered the idea of Conversational Marketing, ran some of Twitter's first forays into the advertising business, and helped grow TechCrunch, Mashable, and hundreds of other independent media sites into digital stalwarts.

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