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The ngmoco:) Live Team Playbook: Life After Launch
Price $3.95
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SKU GDC11-12176
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Description
The ngmoco:) Live Team Playbook: Life After Launch
SPEAKER/S: Caryl Shaw (ngmoco:))
DAY / TIME / LOCATION: Monday 11:15-12:15 Room 305, South Hall
TRACK / FORMAT: GDC Smartphone Summit / Lecture
DESCRIPTION: In this lecture, Caryl Shaw will present the Live Team Playbook, ngmoco's blueprint for running their live game services. Focused on four components, Reach, Retention, Revenue and Service, the Playbook includes examples and lessons learned based on data and experience derived from running iOS and Android versions of games such as WE RULE, GODFINGER and TOUCH PETS. Using examples, Caryl will isolate how different tools and techniques can be used manage in-game economies, stimulate re-engagement of lapsed customers and drive revenue in games after they have fallen off the charts.
TAKEAWAY: Attendees will come away from this session with a greater understanding of how to run and grow a live service for a free-to-play game that relies on a multi-tiered revenue stack for success.

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