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Storefront > GDC Vault Store - Audio Recordings > Austin GDC 2007

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The New Kids on the Social Networking Block
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SKU	GDCA07-5789
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Description

Speaker: Kathleen Craig (Producer, Millions of Us, Millions of Us), Michael Steele (VP/Evangelist, Emergent Game Technologies), Ron Meiners (Community Manager, Multiverse Network)
Date/Time: Friday (September 7, 2007) 11:00am — 12:00pm
Location (room): 2
Track: Online Games - Community and Marketing
Experience Level: All

Session Description
A recent study revealed that 76% of Americans trust the recommendations of their friends while only 11% trust what companies tell them. This single statistic reveals a turning point in the relationship between advertisers, entertainment companies and the public. Each entity is trying to cope with the changing realities of the new age of social media. This panel takes a close look at the residents of the next generation of social networks and virtual worlds and examines what they have to teach game developers and marketers. Who are the people behind these avatars? Why are they there and what are they doing? How can you engage them? Why should you care?

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