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The Humble Indie Bundle
Price $3.95
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Weight 0 lb, 0 oz
SKU GDC11-12189
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Description
The Humble Indie Bundle
SPEAKER/S: John Graham (Wolfire Games) and Jeffrey Rosen (Wolfire)
DAY / TIME / LOCATION: Monday 10:00-11:00 Room 135, North Hall
TRACK / FORMAT: Independent Games Summit / Lecture
DESCRIPTION: The Humble Indie Bundle was an independent gaming promotion that raised 1.3 million dollars for indie developers and charity (Child's Play and the Electronic Frontier Foundation) in 11 days. It was the first promotion to combine 5 indie games (WORLD OF GOO, AQUARIA, GISH, LUGARU HD and PENUMBRA OVERTURE) in a pay-what-you-want, cross-platform (Mac, Linux, Windows), DRM-free extravaganza. Also notable, was the fact that this promotion was not orchestrated on a large existing gaming portal but was a spontaneous event put on by the indie developers themselves. This presentation is a chance to get an inside look at the inspiration and perspiration which led to the bundle's creation. Attendees can expect anecdotes about how to run (and how not to run) a successful promotion combined with a breakdown of user contribution data.
TAKEAWAY: From interesting anecdotes to data analysis, learn about what worked and didn't work during the creation of the promotion that raised 1.3 million dollars for indie developers and charity in 11 days.

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