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The Fantasy of Labor: How Social Games Create Meaning [SOGS Design]
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The Fantasy of Labor: How Social Games Create Meaning [SOGS Design]
SPEAKER/S: Eric Zimmerman (Independent) and Naomi Clark (Fresh Planet)
DAY / TIME / LOCATION: Monday 1:45- 2:45 Room 132, North Hall
TRACK / FORMAT: Social & Online Games Summit / Lecture
DESCRIPTION: Every developer wants to create meaningful experiences. You want your players to play your games again and again.

To understand the appeal of social games, we need to look at their design across multiple levels: from the cognitive design of good interaction to the way that games insert themselves into the social lifestyles of their players. But we also need to look at larger cultural narratives of work and play.

This session will trace the fantasy of labor across all of these levels, looking at how social games evolved from the intersection of RPG grinding and the player- centric design of casual games to arrive at the controversial position they now hold. Love them or hate them, social games have lessons for us all.
TAKEAWAY: By way of social network games, we will uncover the mechanisms by which all games create meaning, from the micro-mechanics of button-pressing to the macro-mechanics of ideas about play and labor. Most of us dont want to merely create the next clone of last years hit; understanding how players experience meaning, motivation, and fantasy in our games empower us all to guide the future of games.

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