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The Evolution of Sonic: Dashing into a Freemium World
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Description

The Evolution of Sonic: Dashing into a Freemium World
Ethan Einhorn | Director of Online Services, SEGA

Location: Room 511 C
Date: Wednesday, November 06
Time: 4:15pm-4:45pm
Format: Session
Discipline: Business & Marketing, Customer Experience
Track: Free to Play & New Game Business Models, Smartphone & Tablet Games
Vault Recording: Video

SEGA provides an inside look at how Sonic has grown and developed on mobile, from the initial, one-time download launch of Sonic & SEGA All-Star Racing, to reevaluating business models with titles like Sonic Dash and Sonic Jump. SEGA explores the transition between monetization models, as well as changes made to gameplay, presenting the learnings that have been applied to make a legacy brand successful in a freemium world.
Takeaway
Attendees will get an inside look at what it takes to successfully transition a mass market game brand from premium to free-to-play development. They will also learn what must done to make a product successful after the user acquisition challenge has been solved.

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