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The Data Cracker: Building a DEAD SPACE 2 Visual Game Analytic Tool
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Description

The Data Cracker: Building a DEAD SPACE 2 Visual Game Analytic Tool
SPEAKER/S: Ben Medler (EA/Visceral Games)
DAY / TIME / LOCATION: Thursday 9:35-10:00 Room 308, South Hall
TRACK / FORMAT: Production , Game Design / Lecture
DESCRIPTION: Telemetry and analytics are currently hot topics, driven in part by the extensive use of web-style analytics by the social gaming powerhouses, but adoption of analytics in mainstream games tends to be more cocktail conversation than actual ongoing use. Working in an R&D capacity at EA, we tackled this problem by creating a visual analytic tool for the Dead Space 2 multiplayer team. This talk covers how we designed and created the tool, dubbed Data Cracker, and key lessons and insights learned from the building of this tool.

TAKEAWAY: Attendees will see the deliberate design process behind a successful analytic tool built during a game development cycle. A number of simple, portable lessons from the tools development will likely be useful to anyone building a similar tool.
INTENDED AUDIENCE: Developers creating or considering using play analytics will find this presentation an informative example of one specific approach. Those interested in visualization of gameplay data would be particularly interested.

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