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The Battle of the Graphs: Friends Or Players? [SOGS Business]
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The Battle of the Graphs: Friends Or Players? [SOGS Business]

Speaker/s: Jussi Laakkonen (Applifier)
Day / Time / Location: Tuesday 10:00-11:00 Room 130, North Hall
Track / Duration / Format / Audience Level: Social and Online Games Summit / 60-Minute / Lecture / Intermediate
GDC Vault Recording: Video Recorded
Description: Is gaming better with friends or with enthusiastic players? Facebook has connected 800 million users with their friends and spawned the $1.2 billion social games industry, but yet the ARPU of social games lingers in the $0.5-2 / month range. Meanwhile gaming-centric services like Mobage and Bigpoint boast 10x higher ARPUs with registered users numbering in the hundreds of millions. Nick names or real names? Avatars or mugshots? Or something in between? How do these approaches drive your business?
Takeaway: Join this talk for an examination of social and interest graph based approaches for player identity and friending, for examples how to combine the graphs to increase virality and retention as well as for wide-eyed predictions how the Facebook gaming landscape is being changed by deeper games by the likes of Kabam and by Zynga's desire to wrest independence from Facebook.

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