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The Anatomy of a Social Gamer: Why Do They Come, Play and Pay?
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Description

The Anatomy of a Social Gamer: Why Do They Come, Play and Pay?
Speaker: Marianne Borenstein (VP Platform Relations & Customer Exp., Playdom), Deanna Hernandez (Player), Frank Benedetto (Player), Jake Fong (Player), Julie M. Reck (Player)
Date/Time: Wednesday (March 10, 2010) 4:15pm — 5:15pm
Location (room): Room 134, North Hall
Experience Level: All
Summit: Social & Online Games Summit
Format: 60-minute Panel

Session Description
By now we all know everyone, everywhere is playing social games but why? What is so appealing about social games? When and where do people play them? How are player expectations changing? Why do they spend money on virtual goods? Playdom's resident player guru will moderate a panel of real players to gain valuable insight into the psychographic of key player types, including the big spender, the hardcore player, the casual player and the social player. A quick visual presentation of industry research, player metrics and voice of the player insights will provide context and tee up the conversation.

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