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Storefront > GDC Vault Store - Audio Recordings > Austin GDC 2007

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The 4 Most Important Emotions of Game Design
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SKU	GDCA07-5897
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Description

Speaker: Nicole Lazzaro (Founder and President, XeoDesign)
Date/Time: Friday (September 7, 2007) 11:00am — 12:00pm
Location (room): 6A
Track: Online Games - Design
Experience Level: All

Session Description
Great gameplay creates strong player emotions that usability and marketing methods can't measure. Other methods can and developers that access player emotions early in game development can innovate with much less risk. Beyond next-gen graphics, players demand next-gen Player Experiences (PX). Come find out how games such as WOW, Line Rider and Wii Sports go beyond Fiero to build their signature PX Profiles with gameplay. Starting with new XEODesign research of best selling games, together we dive deep into the world of player emotion to explore a more diagnostic method to sculpt emotional responses to match a genre or play style as early as the design document. Emotions do more than reward for a job well done. Join us for the full story and add more emotion to your game.

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