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Tapping the Collective Creativity of Your Team
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Description

Tapping the Collective Creativity of Your Team

Speaker/s: Marcin Chady (Radical Entertainment)
Day / Time / Location: Wednesday 2:35- 3:00 Room 2022, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Production / 25-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: Large development teams face many challenges. The more obvious ones are things like planning and coordination, but among the less obvious, yet still critical problems is disenfranchisement. As the team gets larger, an individual member's perceived contribution to the final product becomes smaller. By specializing in one particular area they surrender their influence on others. Yet we all love making games and have an intuitive feel of what is and isn't right. All that creative juice that would have been flowing in a smaller team is left untapped in a large one. A studio can address this problem by establishing dedicated communication channels and processes. However, it requires effort to keep them running until a sustained culture develops around them, if at all. This talk will describe a software-based crowdsourcing approach developed at Radical Entertainment and used successfully during the development of [Prototype(R)2].
Takeaway: To boost a team's creativity and effectiveness, one needs an easy and unintimidating channel for exchanging ideas and a process for incorporating them into production. In this talk attendees will learn how this was achieved in one large development team and what insights were gained in the process.
Intended Audience: Producers, designers and managers of large development teams (70+ members).

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