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Tapping Into Innovation – Strategies for Developing Successful Apps
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SKU	GDC11-12174
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Description

Tapping Into Innovation - Strategies for Developing Successful Apps
SPEAKER/S: Ge Wang (Smule)
DAY / TIME / LOCATION: Monday 10:00-11:00 Room 305, South Hall
TRACK / FORMAT: GDC Smartphone Summit / Lecture
DESCRIPTION: With more than 250,000 apps in the iPhone app store, designing and creating innovative new apps that get noticed can seem daunting. Dr. Ge Wang of Smule created the popular I AM T-PAIN, MAGIC PIANO, OCARINA and GLEE KARAOKE apps with the belief that everyone is inherently creative and that people innately want to share the joy of creating musical experiences together. In addition to enabling individuals to make music, Smules experiences also allow people to create music together and showcase their talent on a world stage. In this presentation, Ge will outline strategies for developing apps that not only thrive at their launch date but continue to be popular a year later. Drawing from his personal experience, Ge can discuss creating and designing successful and innovative apps for the app store as well as how to create apps that will stand out among the competition.
TAKEAWAY: Dr. Wang will outline strategies for developing successful apps for the iPhone, iPod Touch and iPad and share inspirations behind Smules groundbreaking apps.

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