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Supercharging Word-of-Mouth: Best Practices in Virality
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Supercharging Word-of-Mouth: Best Practices in Virality SPEAKER/S: Jussi Laakkonen (Applifier) DAY / TIME / LOCATION: Monday 4:30- 5:30 Room 134, North Hall TRACK / DURATION / FORMAT / AUDIENCE LEVEL: Smartphone & Tablet Games Summit / 60-Minute / Lecture / Intermediate GDC VAULT RECORDING: Video DESCRIPTION: Studies have shown that word-of-mouth is the most powerful factor in mobile game discovery. But what exactly does this mean? Asking a friend, seeing them play a new game, reading about it on Facebook, watching a fan-made video or something else? What do players want to share from your game? Achievements, high scores, screenshots, or video replays? Can these elements compete with the power of paid advertisement or promotion within an app store?

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