Why Now Is the Best Time Ever to Be a Game Developer
Ingress: Design Principles Behind Google's Massively Multiplayer Geo Game
Playing with 'Game'
Gathering Your Party with Project Eternity (GDC Next 10)
D4: Dawn of the Dreaming Director's Drama (GDC Next 10)
Using Plot Devices to Create Gameplay in Storyteller (GDC Next 10)
How I Learned to Stop Worrying and Love Making CounterSpy (GDC Next 10)
Luck and Skill in Games
Minimalist Game Design for Mobile Devices
Broken Age: Rethinking a Classic Genre for the Modern Era (GDC Next 10)
Storefront > GDC Vault Store - Audio Recordings > GDC 2007
Super Size Me, Said the Virtual Personal Trainer
Speakers: Phin Barnes
Track: SGS: Business & Deals
Format: Lecture
Experience Level: Intermediate
Description: In 2006 Respondesign, creator of Yourself! Fitness, entered into a comprehensive promotional campaign with McDonald's to launch the new Go Active Happy MealŪ for Adults. This campaign included many co-marketing efforts revolving not only around their fitness game product for PC, PS2 and Xbox, but especially the game's virtual lead character, Maya, one of the most successful virtual characters launched to-date that wasn't specifically entertainment focused. In this half-hour session Phin Barnes, who negotiated and developed the partnership, will detail how it all came together and the results for both his company and McDonald's.
Please leave this field blank.
There are no related products to display.
