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Still Kicking: The Viability of Paid Apps in the F2P Era
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Still Kicking: The Viability of Paid Apps in the Era of F2P SPEAKER/S: Nathan Vella (Capy) DAY / TIME / LOCATION: Tuesday 3:00- 4:00 Room 134, North Hall TRACK / DURATION / FORMAT / AUDIENCE LEVEL: Smartphone & Tablet Games Summit / 60-Minute / Lecture / All GDC VAULT RECORDING: Video DESCRIPTION: Much has been made of the rise of the free-to-play model. Pundits claim that paid apps are dead, and offer stats showing large portions of App Store revenue generated by IAPs. But is the end truly nigh? This session will detail the continued viability of developing paid apps for the App Store by leveraging experience from successes like #Sworcery, World of Goo, and more. Attendees will be confronted with key issues faced when tackling the F2P shift as small developers, discuss the rationale for choosing to develop a paid app, and learn best practices for success from launch and promotion through long tail.

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