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Stealing Your Heart, Eating Your Brain
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Description
Stealing Your Heart, Eating Your Brain
Timo Dries | Product Lead, Wooga

Location: Europasaal
Date: Monday, August 19
Time: 11:35-12:00
Track: Free to Play Design & Business Summit
Format: Session
Vault Recording: Video


Sometimes it only takes the mention of a single word to furrow your brow and sink your heart. 'Numbers'. Numbers aren't exciting to most people. They won't show you a good time, they won't (or shouldn't) make you laugh or cry. On their own, numbers don't make a great game experience. Mix in a little heart, a dash of emotion - and suddenly the experience comes to life. Combining the two in game development is essential, and having one without the other more often than not results in failure. In this talk, Timo Dries will look at what numbers to pay closer attention to and which ones to ignore, as well as revealing how carefully adding some heart to these numbers can pay dividends.

Takeaway
The session will address the following topics: how to do user tests in a fast and agile way, what KPIs are really helpful and should be monitored to create a successful game, how to put love into your games to engage the user and how to make your user a long time player.

Intended Audience
Product managers, game designers, game analysts and everyone who is interested.

Speaker
Timo Dries | Product Lead, Wooga
As a kid Timo always wanted to work for Disney. At age 10 he discovered the electric guitar and stopped developing his drawing skills. Today, he is a product manager at Wooga, responsible for the look and feel of a top-secret unreleased game. He is leading a team of six graphic artists and a sound engineer, driving them crazy with his weird stickman mock-ups and home recorded humming choirs. Before joining Wooga, Timo was working on several kids' entertainment websites at Nickelodeon Germany. He is also a pretty good Super Bomberman 2 player.

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